PKG: Elaborately Packaged Music
June 2005
The Jukeboxes
at PaulCollegio.net
ARTIST: Clubhouse
TITLE:
TRACK: Architecture Of Noise
LABEL: Staalplaat
FORMAT: 7-inch single with attached foldout cardboard cover.


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A brilliant packaging concept whose work can only be that of a trained industrial designer. First, the music is harsh, abrasive, noisey, engaging and full-spectrum - all the hallmarks of an experienced noise composer.

The record ships flat, like any other 7-inch single, and fits nicely in a polyurethane sleeve. But in order to play the record, it's jacket must be unfolded and bound up in a three-dimensional diamond shaped origami inspired obelisk - see the photo below. The cardboard shape is sharply sloped and allows most tonearms to play the record through to completion. My headshell, however, kind of nicks the edge over the last several grooves. This is a brilliant idea in packaging.